#will put unrelated but popular tags to bring more attention to this post

[aliencatwafers]

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[aydaptic]

Just a thought about how Gavin antis are embarrassingly hilarious as fuck. These people talk shit about how pathetic of a character Gavin is, or how they downgrade his character one paragraph after another yet post about it so frequently like the guy is living free rent in their heads. I'm embarrassed for them. 😂

If I hate or dislike a character/celebrity, I wouldn't put all my attention to them. Save your energies on spreading love and hype to your favorite characters instead, not to the ones you want their guts on the floor.

I'm not saying people aren't allowed to scrutinize and put up a 20-page essay/post about how this character is despicable and whatnot but to do it frequently is quite... telling, tbh.

Ps. Gavin stans are excluded from this. Go and post a 100-page essay or post 24/7 about this man. Y'all have the utmost right to hype up the man.

Them: "How dare the 'Gavin Reed' tag be one of the most popular?!" Me: "Honey, you're adding to it daily."

I can tell you rn that Gav haters are more obsessed with him than I am, and I've not only written a 135k story where he's the main lead, but I'm currently adapting that fic into a 3D WebComic. Not even I think about him as much as they do and I adore the guy. Unlike them, I have a relatively fulfilling life.

It's projection whenever they call him pathetic.

I've mentioned before how these individuals bring him up even on completely unrelated topics. Their lives are so uneventful, sheltered, and miserable/sad that they have time to shit on a fictional character. A fictional character that would legit just laugh at them if he was real.

Mature ppl don't focus their energy on hate bc that simply makes us miserable for no reason. The amount of times I've seen "hate posts" on Gav is, indeed, embarrassing. The ppl making them could benefit from getting professional help and needs to get their shit sorted out. As much as I don't like overtly positive ppl, I can't stand overtly negative ppl more. At least the positive ones don't let hatred consume them. They're simply more mature and in control of their emotions.

There are plenty of characters I dislike. Yet I haven't made a single post dedicated to shitting on them and never will. I have better things to do.

[foryoumyheroes]

Stan Twitter

[Midoriya + Todoroki + Bakugou + Kaminari] and their secret stan accounts.

A/N:  Gender neutral reader and [H/N] stands for [Hero Name].  Aged-up AU and everyone is already a Pro-Hero. Kinda SMAU? 

Disclaimer: I recently became aware that the word “simp” has been appropriated from AAVE. As someone who is not from the black community, I genuinely apologize and I don’t have an excuse for my ignorance. I am removing it from these hcs! I consider myself an ally (but I clearly have a lot of work to do) and it is my own fault for not educating myself, which I hope to do more of in the future.

I also have to give credit where credit’s due I love @myherowritings​ ‘s SMAUs and was inspired to write this from their works so please check them out if you’re reading this!  

Izuku Midoriya: 

Goes the whole mile. Has a [Name] stan account with 10k followers. Interacts with other [H/N] stans regularly. Retweets edits and compilations. Makes his own fancams and edits. 

Vote [H/N] for the top ten  @[H/N]might345  I am so lucky to be able to get the entire @official[Hero Name] x @Super_Groupies collaboration collection!! It sold out within minutes! 💨💨 It was kinda stressful haha. 😅 Thanks again to everyone who supported our favorite Hero! http://bit.ly/G4peUrTd36A

Vote [H/N] for the top ten @[H/N]might345 Thank you to tik tok user @rainbowinureye for giving me permission to post their playdate edit of [H/N]! It’s so well done and the cuts and the scenes line up perfectly 😊 http://m.tiktok.com/WrqKOXWpYbU  

Vote [H/N] for the top ten  @[H/N]might345 I made another [H/N] edit to the song “This is Love” by Illene Woods slowed and pitched version 😊💕💕 Please tell me what you think and how I can improve! http://bit.ly/dK9-c7QOcWg 

Of course it’s edited perfectly with all of the clips synced up perfectly?? It’s a byproduct from his All Might days. He’s still sure to respond to every person who gives him constructive criticism on how to improve his edits. 

Unintentionally becomes a meme?? Becomes known as the fanboy to end all fanboys. Like this guy is EVERYWHERE. He’s in the comments of every [H/N] funny moments and [H/N] battles but every fight is poorly edited to the sound of vines and every official interview posted by official YT channels. 

Stream Fine Line  @randomaccount360 The wildest thing about Twitter is that one [H/N] stan account that comes running whenever you mention their name. 

Vote [H/N] for the top ten @[H/N]might345 replying to @randomaccount360  hahaha! I am here! 😁

High-key people think that he’s one of those stalkerish fans?? Like he’ll post pictures of you eating at super close angles that no other news site has and it isn’t like a pic a fan has asked for either... it’s like a candid photo of you shoveling back food 

But you guys are legitimately dating?? He lives with you?? It’s just so embarrassing to know that he runs this popular stan account of you that you rarely bring it up asdfg ;; You ;; politely look away.  

Vote [H/N] for the top ten @[H/N]might345 Isn’t @official[Hero Name] the cutest? Here’s them eating the souffle pancakes at Flipper's! It was super good! http://bit.ly/fQE__7riZko

Mashomallow @mashomallowfood  replying to @[H/N]might345 OP how do you know what the pancakes taste like 

Pinky step on me @Minastannn replying to @mashomallowfood  OP pls respond it’s a legit question 

thehighground @ayeyeye  replying to @[H/N]might345  @official[Hero Name] if you are in danger please wink twice  

OHH if you get hate?? He will respectfully put that person in their place in the most eloquent way possible. Five pages, doubled-spaced, MLA format, works cited page. 

[H/N] > Deku >:(  @[H/N]might345  It has recently come to my attention that people online have been saying that Deku is a better hero than [H/N] and I am here to say that is not the case. Not only is pitting two heroes against each other extremely toxic but [H/N] has shown time and time again that they are the more successful Hero. [1/24] 

Show this thread 

He exposes himself by being tagged in those “Get to know them better” trends and it wasn’t like he was ever hiding the fact that he ran the stan account so he has no problem doing it. He’s so casual with posting a selfie of himself and saying his name and likes and dislikes but the people who tagged him just thought that he was just a regular fan?? Not Pro-Hero Deku?? 

#WTFDeku is trending for a whole day in Japan. 

It answers a lot of questions but opens up more. 

Everyone legit thought that @[H/N]might345 was just a rich kid with a lot of free time this whole time. But no?? It was Number One Hero Deku?? Does he make the edits when he’s fighting villains or something asdfg 

It makes him so happy though!! You guys would be chilling and his phone dings from notifications and he’s turning to you so happily like, “Look, [Name]! Another popular fan account retweeted my compilation of you! I can’t believe they noticed me!” Asdf i love this boy. 

Shoto Todoroki: 

LOOK even before you two debuted as Pro-Heroes he was your number one stan buying all the merch, watching all of the interviews. 

Interacts with other fans occasionally. 5K followers. Verified by Twitter for some reason. Has a generic name like @[Name]snumberone and thinks that it’s polite to always end his posts with a simple :) 

He’s told you about his side account before, but you know that he has one dedicated to Endeavor hate, so you always think that he’s referring to that one. 

Horny on main for some reason?? People think that he’s socially inept and doesn’t really understand a lot of jargon or slang, but thanks to Kaminari and all of the other stans he’s studied up because he thinks that’s how you’re supposed to talk on the internet. 

Like someone will post a pic of you holding something between your thighs like a water bottle or your phone or wallet while you tie your hair up or sign something for a fan and he’ll be like “goD i wish that was me.” 

it’s photosynthesUS @queenking[H/N]  Can you believe that there are people out there that don’t think about [H/N]’s thighs at least once a day?? coughcough anyWAY on an unrelated topic here’s several pictures of those beautiful legs http://bit.ly/pH6KeOjpKeI

[H/N]’s biggest fan @[Name]snumberone replying to @queenking[H/N]  I can die happy if those legs suffocated me 

[H/n]’s biggest fan  @[Name]snumberone  Another fan messaged me saying that they liked my account :) thank you. I love [H/N] more than anything. 

[H/N]’s biggest fan  @[Name]snumberone Someone messaged me this from a site called Archive of Our Own? They said since I like [H/N] so much I would like this. It’s pretty enjoyable :) although kind of OOC? (is that right?) 

[H/N]’s biggest fan @[Name]snumberone I thought I would try my own hand at [H/N] fanfiction since it was so fun to read I binged the entire tag last night :) But please be warned that it’s not for underage readers. 

Would try to fight the haters in the most passive-aggressive and aggressive-aggressive way possible. He had no problem with trying to square up against the chief of police and he’s incredibly stubborn. He immediately responds to their post and tries to shut it down as quick as possible and sometimes it’s ;; kinda hurtful 

One time a hater account was spreading negative things about you and after Shoto came on the scene they quickly ended their thread with a “Of course [H/N]’s white knight came to save the day again 🙄🙄”

Within the next hour he changed his bio to “[H/N]’s white knight” 

Doesn’t get that trend where after someone posts something thirsty about someone else another user will reply by thanking them for something random? 

[H/N]’s biggest fan @[Name]snumberone Has anyone seen [H/N]’s arms after their most recent fight with a villain? They can break my back like a glowstick :) and stick their tongue down my throat ig 

Stradandelous @pikadeegeek  replying to @[Name]snumberone  Thank you for paying for my anger management classes :))))

[H/N]’s biggest fan @[Name]snumberone replying to @pikadeegeek  Oh, do you have me confused for someone else? I know that @realbakusatsuou needs anger management lessons 

He gets exposed after someone posts a picture of you and him smiling at each other cutely and someone responds with “🥺🥺 get someone who looks at you the way Shoto looks at [Name] and soba. It must be nice to kiss one of the cutest Heroes of the century” 

[H/N]’s biggest fan @[Name]snumberone  replying to @bossbiccc Thank you but soba will always be number two to [Name] :) and it was nice. 

Everyone then collectively LoSeS their minds and connects the dots like hUH?? You included!! You aren’t spared from this shit!! You spend your whole day with your jaw dropped to the goddamned grOUND as you scroll through his side account. Did he try all of that before or AFTER writing his fanfiction?? 

Endeavor gets news of it and learns just how horny his youngest son is and nearly goes into cardiac arrest. 

He just slurps his soba when everyone under the sun confronts him about it and he’s just like “what about it?” 

Katsuki Bakugou: 

About 600 followers. Doesn’t interact with anyone other than retweeting posts and liking them. Rarely comments. Never answers DM’s. Only follows one person and that’s @official[Hero Name].

You don’t know about it. No one knows about it. If he had it his way, no one will ever know about it.  

Occasionally he posts, but it’s mostly him flaunting the fact that he got limited edition or super expensive [H/N] merch that gets sold out in seconds and he’s super fucking smug. 

my hero [Name] @[H/N][Name] check out my limited edition [H/N] figurine. their costume is covered in real strakowski crystals. they did a good job with the face too.

Whatcanisayyyy his parents are designers. He has a taste for the finer things in life. 

He’s not much of a texter in general? So he doesn’t go off on lengthy arguments with people who post hate like the other two. Surprisingly mature when he does this. He reports or blocks them, but he’s always proud to know that these lowlife people can’t bring up a good argument because he always finds holes in their points. (They also don’t have the whole story. Which is? He loves you.) 

NEVER retweets or likes content that involves you and another Hero being shipped together. Purely Ground Zero x [Hero Name] only. Who gives a damn that Creati x [Hero Name] got the most votes from the Official [H/N] Fan Club?? Bakugou ,,, does not see it. 

Kinda boring really ;; he only has that many followers because he only retweets the BEST [Name] content and he’s fucking proud of it. 

He gets exposed when you and he get dragged to a club with Bakusquad one day. You’re on the dance floor with Mina and Sero and he’s just reclining in the booth retweeting paparazzi pictures of you that night and Kaminari manages to sneak up behind him and takes a picture of him without him noticing. People ofc zoom into his phone screen and find out that hE FUCKING HAS A WHOLE STAN ACCOUNT DEDICATED TO YOU?? When y’all are dating?! He’s retweeting photos of you in your outfit that night when he was right there?? He sometimes uncharacteristically comments 🥺 or 😍 or “my love”??? 

The goddamned UWUs that are passed around that night!!

The unsuppressed anger 😨😨

Pikachu’s long lost son @NOTjammingway @realbakusatsuou YOU WERE THE CHOSEN ONE!! IT WAS SAID THAT YOU WOULD DESTROY THEM NOT JOIN THEM!! 

Red Riot @theofficialredriot replying to @NOTjammingway The PLOT TWIST OF THE CENTURY! NOT EVEN THE SHARINGAN COULD’VE PREDICTED THIS

Cellophane @Serophanetape  replying to @theofficialredriot  No wonder he’s changed since our school days... 😔😔 as his bros we should’ve seen it... the good in him...the c o n f l i c t 

Pro Hero Ground Zero @realbakusatsuou  replying to @NOTjammingway  Shut. The fuck. UP!!! 

Pikachu’s long lost son @NOTjammingway  ASDFGHJKLHELPMEEEEE http://bit.ly/DVtNve4qySA

Show this thread 

woah pass that  @hellofolksclapclap Transcription of @NOTjammingway’s post that was taken from his IG live for anyone that needs it 😊

[Chargebolt]: [to Red Riot] and anyway, I there I was barbecue sauce— [two knocks appear on his door]. Huh?  [Red Riot]: [walking to the door] were you expecting anyone?  [Chargebolt]: No—? [Door slams open loudly. It falls to the ground off its hinges.] [AHHHHASDGHSPE?] [T/N: how did he manage to keysmash in real life?] Bakugouuuu! [Screams impressively high pitched.]  [Ground Zero]: I’m going to fucking kill you!  [Red Riot]: Bakugou, no! Stop! What would [Name] think?! [Ground Zero]: [Name] can’t fucking look at me without laughing anymore!  [A whole bunch of voices interlap and more screaming ensues.] [A faint ‘wheee’ is heard.]  [END.] 

Eventually he just fucking owns it and is like yEAH!! I HAVE A [NAME] STAN ACCOUNT WHAT OF IT?? 

hero for all  @official[Hero Name] Love you too, @[H/N][Name] <3 <3

Pro Hero Ground Zero @realbakusatsuou  replying to @official[Hero Name] ...You’re lucky I didn’t deactivate the whole fucking account. 

He still retweets things to this day, but now he’s getting more bold. 

Denki Kaminari: 

Unlike the others his official twitter IS his [Name] stan page. 

He’s going back and forth from posting about his battles, his promotional content, and then splits them all with retweets that are like “I’ve NEVER wanted to hold a hand so bad before in my life. I SWEAR!” 

IMAGINE if he did have a stan account though. He would be going back and forth between his official and stan account and like fake beefing with each other. 

Pikachu’s long lost son @NOTjammingway  [Name] just defeated 28 villains today!!! FUCK👏ING👏TWENTY EIGHT👏 The talent in this household... the sexiness... 😳😳

i sent you my love pls respond @[H/N]steponme replying to @NOTjammingway Dude I’m going to steal your lover 

Pikachu’s long lost son @NOTjammingway  replying to @[H/N]steponme  You wouldn’t dare 😤 😤😡

i sent you my love pls respond @[H/N]steponme replying to @NOTjammingway   If that’s your lover why are they buying MY animal crossing turnips? 

Pikachu’s long lost son @NOTjammingway replying to @[H/N]steponme @official[Hero Name]... say it isn’t so... 

hero for all @official[Hero Name]  replying to @NOTjammingway  What the FUCK is going on 

Pikachu’s long lost son @NOTjammingway  Replying to @[H/N]steponme They’re in your acnh island but they’re replying to MY tweets we are not the same 

Since he’s a Pro-Hero and therefore a public figure, sometimes he gets flagged by karens on the internet for saying stuff like “pls sit on my face [Name]” on his official twitter and he always replies to comments that are like “Think about the children!” with “This AINT about them!!”  

If his S/O is getting hate he’ll reply to them such as

dog mom coffee lover @lilyjargon920 I’m sorry I can’t help it, [H/N] is so ugly ESPECIALLY after a fight 

Pikachu’s long lost son @NOTjammingway replying to @lilyjargon920 That’s a strange way to say that you’ve never gotten anyone hot and bothered 

Flip-flops between being super horny and “Can i hold your hand ;;; PLEASE” 

Whenever he takes mirror selfies in his bedroom his bed is like ;; half [H/N] plushies 

Because he’s not hiding anything he’s able to interact with your page freely and most of the time his retweets get more likes than your tweet because he’s just randomly thirsty without it having anything to do with your og tweet. 

He tries tik tok trends on you and reposts it on his twitter as well. He tried the “getting naked in front of partner” challenge while you were in the middle of working at your desk at home and you just looked at him like “Put some clothes on HOE” while laughing and getting back to work. 

He posts Boyfriend ASMR POVs but most of them are like self-indulgent fanfiction and he’s talking to “[Name]” instead of making it open to everyone. 

Everyone in Class 1-A clowns him so hard for this. 

Present Mic plays one of them during his radio one day as a request from a listener and he had to leave the room but since he’s so loud his laughter was basically the only thing people hear. 

[sylviajackson10]

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[renegade-skywalker]

Out of the Abyss, Chapter 7

Chapter 1 / Chapter 2  / Chapter 3 / Chapter 4 / Chapter 5 / Chapter 6 / Chapter 7: The Quiet Before the Storm

After years in exile, ex-Jedi General, Eden Valen continues to clean up after Revan and Malak’s mess of a war, only to find herself forever cursed with their unfinished business. As an ill-fated lead brings her to Tatooine, Eden finds that Revan’s mysterious plans go beyond the Republic, beyond the Outer Rim, and into the utter unknown. (A novelization of The Sith Lords and beyond)

Chapter Summary:  General Eden Valen's information has leaked, falling into the hands of bounty hunters, slavers and Republic Agents alike. As Vale and her crew plot their next move, there are already other forces at work threatening their slim chances at success.

3951 BBY, Coruscant

Rell’s eyes began to blur as she scanned pages upon pages of the holonet, tracking several covert forums while listening in on hacked communications – multitasking at her best. She blinked several times in quick succession, cracked her knuckles, and looked over at the row of intelligence officers beside her. They all had that same slack-jawed look about them as their attentive eyes scanned other corners of the holonet, their fingers typing away at commands, controlling remote consoles or looking into any number of leads the Republic was currently tracking.

She exhaled into a yawn before twisting her aching torso in her chair, pleased at the satisfying crack her back made when she turned. Only a few more hours and her shift would be over. Rell cracked her neck and stretched her arms once more before diving head-first into a forum linked to a notorious human trafficking ring orbiting Nar Shaddaa.

There was a certain level of compartmentalization at work as her eyes read queries about “restocked inventory” and “fresh meat”, trying to focus on code words and phrases they were given every few days, and sometimes every few hours, that told them a deal was about to be made. The code words helped her sleep at night, but she knew what they really meant. Despite the distance she kept, she still shivered when she got a lead, resisting the urge to retch when something particularly unsavory crossed her screen. Luckily for her, most of the images ever posted were basic ID photos or mugshots, nothing too graphic – though the “product descriptions” never made for a pleasant read. Whenever a new face came across her dashboard, she flagged and tagged it, and sent it to another department to register and cross-reference with surveillance or security footage. She was doing good work, she reminded herself, but she tried not to wonder just how many faces and files were eventually sent to cold-case…

Most of the faces today cycled from her previous shift, and she tried not to look any of them in the eye, lest she get too attached or too worried. None of them were familiar, though her console told her that most of these files had already been reported by her previously… except for one.

She almost scrolled right past it. It was buried in a message thread about new bounties – and unlike most postings, this one had replies from all over the damn galaxy. Usually, posts about a particular “item” remained within the same sector, or a system at most. Human trafficking was a dark business, but those who ran the rings new that travelling too far ran too many risks. This particular post didn’t have an inordinate amount of responses because it was posted not long ago, but the fact that they were from all over made her chest feel heavy.

Rell scrolled through the responses. Unsavory bounties, usually put on the head of a criminal who didn’t follow through for a crime syndicate were sold into slavery or worse for their “crimes”. Criminals were vindictive, and especially so when they were the on the foul end of a deal-gone-wrong or purposefully-sideways. Punishment for rogue criminals was far worse than what the Republic would do if they were intercepted. Life in prison was always favorable to most any punishment a crime lord could dream up. But this bounty was… different.

The woman’s face was almost familiar to Rell, but she couldn’t put her finger on it. She scrolled through the responses in search of a common interest. Human women were fairly popular among slave traffickers, but why was this one drawing such diverse attention?

Once she read further, she knew why.

“No fracking way,” she breathed involuntarily as the words registered in her mind as if echoing. A Jedi.

Suddenly coursing with adrenaline, her fingers typed furiously in search of more information, looking for the link, the source of the leak. She almost stopped breathing all together…

Rell stared blankly at the screen, the mysterious Jedi’s full profile accessed before her unblinking eyes.

It took her a few moments to think straight. She opened the dialogue box that allowed her to send files to the next department, but found that she wasn’t even sure which department it should go to.

Instead, she uploaded the information to her datapad, threw her headset down at her desk and walked briskly out of the intelligence offices despite the confused stares of her colleagues. She rushed to the main elevators and took it straight to the navy yard, hoping he’d be there.

The rest was almost a blur, her blood thrumming in her veins as she brandished her datapad before the deck officer in desperation.

“But I need to talk to Admiral Onasi immediately!” Rell pleaded, her hand white-knuckling her datapad.

The man was so rattled he didn’t even know what to say anymore, “Agent Amara, I know you’re frustrated but Admiral Onasi is-“

“Right here,” someone finished.

They both spun around to find the veteran now standing beside them, looking tired in his navy fatigues.

Rell almost mauled the man down as she flourished her datapad again, but Admiral Onasi lifted a weary hand, stopping her in her tracks.

“Agent Amara, is it?” he asked, the exhaustion evident in his eyes, “What is this about?”

Rell fell back into habit at Admiral Onasi’s words, stopping and saluting, then stating her name and station before continuing.

“Sir,” she inhaled deeply, “This is about General Eden Valen.”

3951 BBY, Telos IV

For now you will forget me.

Brianna swore that she felt the bitter wind nip at her nose before she awoke in her chambers, alone. Her bedthings were askew, a pillow haphazardly at her feet and her legs tangled in her blanket.

She threw her covers off before examining her fingers, still raw with the cold.

Her dream felt so real, more real than any in recent memory. Brianna had the misfortune of experiencing vivid dreams all too often. She had once believed them to be prophetic but was soon dissuaded by the unrelenting doubt of her sisters, and the slow persuasion of her Mistress. She resigned her delusions and paid her dreams no more mind, and yet, this one felt different. It felt more like a memory and its weight carried over into waking life. It was not odd for Brianna to find herself plagued with the thought of bad dreams upon waking, as would anyone else. Nightmares tended to dictate some portion of the day that would follow, but often in sentiment and not in physical feeling. Brianna felt her feet and found that her toes were ice. Her extremities were freezing, as if she had just come out of the bitter cold.

She emerged from her bed and walked over to her refresher with purpose, kicking her blanket free from her foot as she approached. Her cheeks were red in the mirror, almost bloody in comparison to her porcelain complexion and stark white hair. She stood there, hands cradling her face, as she pieced the vividness of her dream together.

The beginning was muddled. She knew it began with brief images of Atris, the Academy, her father and the imagined face of her dead mother. The rest was where it became clearer… she, Arianna and Orenna were scouting the mountain – which was decidedly odd as they never scouted the mountain, there was never any need. And yet, the three of five Echani sisters explored the mountaintop in search of something, dressed their traditional white attire, becoming one with the falling snow. The air had stilled, falling frozen around her, before Brianna recalled a figure in the fallen flurry, with a face she could almost remember until it all faded, and the last Brianna recalled was the cold sweat of her forehead as she shot out of bed.

Taking a deep breath, Brianna looked at herself one last time before dressing, mentally ridding her mind of the notion that her dreams could have any implication other than that she was different, that she was other, and that she did not belong.

She emerged from her chambers to find her sisters already congregated at the center table, eating in silence. Their eyes lifted in unison, surveying their youngest sister and lingering over the redness of her cheeks before returning to their morning meal. Brianna nodded at them, smiled, though only two of them returned the gesture. A small victory.

Without thinking, she watched Arianna and Orenna as she ate, looking out for signs of redness, any indication that they had been out in the cold. But they were as still and silent as the others, rendered quiet by discipline and their Mistress’s strict schedule.

Brianna was the last to finish her meal, but her sisters voiced no qualm. They were trained not to. Instead, she saw their impatience in their eyes.

She scarfed down the final bites of her meager breakfast, all part of their disciplinary lifestyle, before she pushed her plate away and stood with the rest of her sisters in unison. Without a word, they left the common room and filed into the training hall. Brianna noticed that she left her room’s door ajar, mentally berating herself for being so careless. Being the last in line, as always, Brianna slipped back to close her door before her sisters could notice – only to find Master Atris waiting for her.

“Ah- Mistress!” Brianna gasped. Atris had not been standing there as they rose from the table, and she wondered when her Mistress had slipped into the room. Atris had command of the Force, and though she and her sisters were well-versed in ways to resist its powers, she knew there was more to the Force than she was ready to understand.

“I’m sorry Brianna, but I wished to speak with you alone,” Atris said, her voice soft and sweet, almost uncharacteristically so.

“Bri-?“ she said, surprised, unused to Mistress referring to her by name.

“Brianna,” Atris said again, smiling.

Brianna returned the smile, but was unsure of how genuine it appeared. Fear swelled in her chest and she wondered if it showed.

“I wanted to ask you a few questions, and I have a request.” Atris stated.

“Of course, Mistress,” Brianna replied, bowing slightly. She then resumed her usual stance with the woman before her, finally in control despite her surprise.

“Do you remember the stories I told you? About my old student?” Atris asked, her voice controlled and calm. Brianna stood at attention, but even still she sensed the tenseness emanating off her Mistress despite her best efforts. She tried not to betray her knowledge, and her curiosity, as she nodded in affirmation.

“Good, good,” Atris began, clasping her hands before her as if it were part of a meditation exercise, “I believe I need to ask a favor of you, a favor that relies on your recollection of her appearance, and her most recent whereabouts.”

Brianna nodded again, awaiting instruction. The way Mistress spoke of her old student always felt familiar to Brianna. It was the one time Atris ever betrayed emotion, the one time she was unable to compose herself without practice, making itself imminent. It was not unlike how Brianna felt about her sisters, or so she thought. The pain was evident on her face.

“But I ask that you go alone.” Atris finished.

Brianna remained silent, uncertain. She was about to ask why when Atris continued.

“I need this to remain as discreet as possible. I don’t want you to breathe a word of this to your sisters.”

Atris moved closer, placing a careful hand on Brianna’s shoulder.

“I entrust you with this mission, alone.”

“Alone?” Brianna tried not to betray her inner uncertainty, but her Mistress’s hand stayed her.

“You are not unlike myself, Brianna,” she said, using her name again, “I feel as if only you are up to the task.”

“But-?”

“But what will I tell the others?” Atris laughed, her voice hollow but melodic, like distant chimes on the wind, “You need not worry.”

Atris’ eyes were steadying but cold. Brianna nodded, unfamiliar with anything but compliance.

Brianna’s eyes unwittingly looked toward her open chamber door, catching a glimpse of her skewed bed and blanket. Her fingers and her face were still cold.

Atris extended a hand to her cheek, as if to calm her, but her fingers were cold, too.

“There’s no need to worry about the cold where you’re going,” she said, as if reading her thoughts, “In fact, there’s no need at all.”

3951 BBY; Anchorhead, Tatooine

Erebus felt the void leave Anchorhead, sensing the energies in the universe manifest around it as if it were not there, moving around it seamlessly like water forking before a large stone staked in a river. He would be lying if he said he hadn’t taken up this line of work were it not for his sister and what she did at Malachor V, were it not for what she had become.

His sister’s connection to the Force was always a matter of dark import to the Masters on Dantooine, and a matter of objective scholarly interest to few on Coruscant, but none were brave enough to learn more – save for Master Nomi Sunrider. But when she was called away on business, there were no others who dared get close enough for fear of what his sister’s “bond” might do to them, lest it ensnare them unknowingly and rope in their energies, somehow. He believed it too, once, until Malachor was swallowed whole and he felt the Force gather tenfold in his bones as it slowly left the vestiges of his sister, leaving her to become the walking black hole that she was now – a gaping nothingness that defied the laws of all he knew, living despite what should have killed her.

But she seemed almost better for it, content, as if the universe paying her no mind were the best thing that could have happened. Given how many of the Jedi once looked upon her with uncertainty and unbridled fear, maybe it was. It wasn’t until Aiden embraced his fear and called himself Erebus did he give his sister the attention she had deserved.

In the aftermath of the war, he became unstable, unsure of his newfound power and unsure of what to do with it. Had he siphoned it off her, unknowingly? Had the Force fled her, after the massacre on the Mandalorian moon, and sought refuge in her twin? But the Force didn’t work that way. Despite all his years of research as a junior Jedi Historian and as an acolyte under Darth Nihilus, Erebus was not sure, even now. Perhaps his sister’s Force bonds were stronger than any of them realized, the Jedi and the Sith combined.

His Sith Masters mentioned her often, almost as if she were the birth mother of their darkness. In a way, she was. The Mass Shadow Generator should have killed her, or at least twisted her in the way it did Nihilus and his contemporary, Sion. They both considered Malachor to be their birthplace, as did their old mentor, a woman called Traya. But she was gone by the time Nihilus knighted Erebus and granted him the title of Darth. It was a privilege, yes, but he was still subordinate… for now.

But now he had Eden in his grasp. Still undecided as to whether he would capture her and deliver her to Nihilus in hopes of an increase in rank or just approach her to simply talk, Erebus had staked out her droid repair stall in the meanwhile. She had hastily closed shop before leaving, but his frequent patrols dissuaded any potential burglaries, or so he imagined. He felt her void crawl back towards Anchorhead from the Dune Sea now, but as her emptiness neared, Erebus also felt something else.

The feeling was familiar, and it reeked of Malachor. It was hard to tell whether it had to do with Eden herself or something else entirely.

But that wasn’t the only development in her absence.

Since she had departed, the Exchange posted a bounty on all Jedi. The galactic black market was already alight with rumors and gossip, talk of potential candidates for the reward and word of where Jedi or other Force-users might be found, but there was a particular interest in General Eden Valen herself. Erebus and his Master were both aware, and Nihilus was particularly interested in news of the living Force wound.

Erebus’ skin crawled at the thought. He knew if he brought his sister before Nihilus that she would be subject to countless experiments, tests, and all means of torture in spite of his reverence – when part of Erebus really wanted to keep her all to himself. It was the reason he remained quiet about her upon first arriving, his gut wrenching at the news when her records were released.

He tried looking into where the leak originated to discover its source, but had no luck. Even extending his senses through the Force did no good. All he felt was malevolence and betrayal, and that wasn’t much to go on considering all the Sith or scum that sought such a prize. Despite the setbacks, Erebus knew he had the upper hand. He was the only one who knew she was here, he was the only one aware of her current excursion out to the Dune Sea, and he was the only one keeping tabs on her presence as her emptiness descended upon Anchorhead once again.

The confines of his ship rendered him restless, and it was time that he scout the area before her arrival. Erebus gathered his belongings, clipping his lightsaber to his belt, making sure it was well concealed beneath his cloak, before descending the loading ramp and making his usual rounds.

Energies milled about him, threatening to cloud his senses. After a breath or two, he could track each individual source of life within the city walls to some extent. He walked past the loading docks to the local bar, walking past a scuffle or two before entering the merchant’s district. This portion of the city was always in flux. Different stalls propped up every day as others disappeared into oblivion, but his sister’s shop remained.

Like any other Tatooine settlement, Anchorhead’s population was always changing, but Eden had chosen to stay. It was only in the past few days that he wondered why she was among them. The closer her nothingness approached the city, the more he suspected it had to do with the artifact he had originally come for. She knew, somehow.

Nothing dwelled about his sister’s shop, passersby heeding the ‘gone on business’ sign with some respect, it seemed. He slipped into the back entrance without being seen, and reached out with the Force to explore her residence without stirring a single droid this time.

Her workbench felt the most familiar. Erebus recalled Eden coming to him with her first crafted lightsaber. She was only eight. The pride was evident in her eyes, but the envy was more than evident in his. An absent hand traced the edges of the workbench, resurrecting the memory for just a moment, before he pulled himself away and meditated.

There was energy here, but faint. It was clear that there was something here, but the fact that the area was full of inactive droids and run by a person void of the Force made it feel hollow all the same. Yet somehow, despite the dissonance in the energy around him, it felt comforting. He felt some welcome sense of familiarity he was unwilling to let go of. Erebus almost hoped Eden would never return from whatever journey she had embarked on. Maybe it was better that way.

Then the unease set in, subtle and slow.

Before he knew it, Erebus knew she was on the precipice, at the very edge of the city.

His eyes shot open, his breath quick, his body unwilling to leave this place that felt so much like home – a home he never knew enough to even miss.

Nihilus would be waiting. He’d either capture Eden or let her get away. One of these scenarios ended in veneration, and the other in death.

Despite what ambition had inspired him these last nine years, Erebus stayed his hand, unsure of what to do next, waiting for his sister to arrive and discover him, for the first time since… when, exactly? He didn’t even recall what year their last meeting was, and his mind retreated to the mental place he found when he first discovered the part of him that was Erebus and became him.

The darkness enveloped his senses, quashing whatever sentiment remained, welcoming him like an old friend.

Maybe the decision was not as difficult as he predicted.

3951 BBY; approaching Anchorhead, Tatooine

Vale’s mind reeled as they neared Anchorhead again.

She had retreated to her makeshift quarters under the pretense that she was calibrating what she had recovered from the site the previous day. After encountering the Jawa, Orex ordered that they return to Anchorhead as quickly as possible. They had not stopped once since that meeting.

Vale was the first to meet them out on the sands. She was the only one with a handle on the equipment used to translate their gibberish. She knew a bit herself, but not enough to translate accurately. Even before her translator could do the work, a bad feeling crept over her as the miniature creatures squeaked and squawked at her. The Jawa had not come for the crawler. In fact, they never mentioned the salvaged vessel at all. Instead, they asked what became of their journey to “the untouched village” as they called it. They asked if they heard the voices, and heeded the whispers. Vale asked what they knew of the place, but the Jawa refused to elaborate on anything aside from the fact that they were lucky to leave with their lives. Of Tatooine’s many secrets, this was one they had always known to fear. They had known to stay away from the Star Forge navigational chart buried deep in the krayt dragon dens, but this… this was different.

“The Star Forge?” she asked, her transcoder repeating her words in high-pitched Jawaese.

“The dark one was here,” one of them said, the translation replied in a soothing monotone, “And the one they called Revan.”

Orex stood still beside her, his brows furrowed against the sun, but their eyes met at the mention of Revan’s name.

“The dark one?” she repeated, noting that they mentioned Revan by name but someone else, as well. Malak? But the Jawa ignored the question – whether intentionally or not, she could not tell – and continued.

“The people of before left mechanical maps, but the dark one left something else. The thing you carry is dark and dangerous, like them. The one called Revan came looking, too."

The Jawa wished them luck and sent them on their way, almost as if they were afraid to linger any longer before dissolving into the Dune Sea themselves, preferring the isolation of the sands to the darkness Vale and her crew now carried with them.

She was still unsure as to what their next move was. Who would they contact? Was there any way of destroying these artifacts safely? She had no idea, but she had every intention of finding out as soon as she had access to the holonet, if it were any help.

She sighed in relief as the treads slowed again, marking their return to Anchorhead.

Glitch parked the monolithic vehicle a ways outside of the city. Darek and Orex were already lugging salvaged swoop bikes from the cargo hold for their return. Vale heard the commotion down on the loading ramp, but felt someone watching her from the doorway as she gathered her things.

“What I still can’t figure out is why in the ‘verse Darek would have wanted me on this mission.” Asra stated, crossing her arms. “The hell if I know anything about… well, any of this.”

“Before I even signed on, I knew you were the best shot in town.” Vale said, watching Asra fidget. She couldn’t seem to decide whether she wanted to lean broodingly in the doorway, crack her knuckles or stroke her head-tails. “But really, it might be the montrals.”

Vale nodded at the white-striped blue montrals that protruded from Asra’s head. Like other Togruta, Asra wore a headdress around them – though hers was a simple silver chain with tear-drop beads weighing its linked tendrils in place. And also like other Togruta, Asra’s montrals were capable of sensing where something or someone was, even without the Force.

“You’re probably closer to a Jedi than I am these days,” Vale joked, though the humor fell flat and Asra’s eyes shifted.

“I didn’t know the Jedi could do that,” she said, her voice soft and tentative, “Strip the Force from a person? I may not know what it’s like, but it sounds like it would be horrible.”

“It’s not as bad as it sounds. Well, sort of,” Vale explained as she surveyed what droids remained in the hold, making sure that whatever diagnostics she could use were properly uploaded, “It’s a bit like living without a limb, only the loss of it doesn’t hurt as much as it hinders.”

Asra frowned, confused. Vale sighed, well-aware that she was doing a piss-poor job of explaining the Force, something she hadn’t felt in almost a decade.

“Imagine you woke up one day, and your dominant hand was missing. Not wrenched from you, not sawn off or anything gruesome. Just… gone.”

Asra considered her words, nodding, flexing her trigger finger as if taking Vale’s metaphor to heart. “You go to use it and… it’s not there?”

Vale nodded.

The feeling that flooded her at Malachor was worse than anything that came after. She wasn’t sure what happened, but once she left the Council chamber days later, her verdict ringing in her ears, the Force was void. It did not answer to her any longer, and it was almost as if it was never there. Almost.

Even still, she found herself trying to reach out with the Force at times. She was never skilled with mind tricks or the like, but as a Jedi Guardian she was used to harnessing the Force to enhance her speed or physical skill. Vale had to get used to taking things slow and steady, and accounting for gravity more than she was used to. She was now used to a shock staff more than she was a lightsaber, or so she believed, and a blaster felt more at home in her hand than she ever imagined one would be.

“I’m sorry to even ask, I just-“ Asra started, unable to finish her thought.

“It’s okay, really.” Vale hadn’t expected to make any friends out here, or ever, but from the moment she met Asra, she knew things were different. She tried to keep her distance, but in the past few months she had to admit that it was nice to see a familiar face around. Asra felt betrayed for a moment earlier, but she was trying to understand things now, and that was more than anyone had ever done for Vale, even before her exile.

“I still don’t feel right,” Asra admitted, absently stroking her head-tails again as Vale filled her pack, finding one of the mysterious onyx pyramids among her things, “I don’t know, maybe it’s because I’m not familiar with any of this, but-“

Vale stayed her, taking her hand from her pack and laying it gently on Asra’s shoulder. “I may have a history with this stuff, but we’re just as clueless as you are. And besides, I’m-“ Vale swallowed hard, “I’m really glad you were there.”

Dredging up memories was never easy, but Vale had no idea how she may have reacted if she had heard the ghost of Malak in her ear without Asra by her side. Asra looked up at her, appreciative, nodding in recognition.

“I guess I’m glad, too.”

Asra nodded in the direction of the droids, asking without words if Vale needed any more help. The Togruta helped her load some intelligence modules into a pack and load it onto one of the swoop bikes out on the dunes. Darek and Asra exchanged soft glances, and Orex looked at Vale with purpose.

“I think I may have an idea of who we can contact,” he said, though his voice was gruff and unsure. “I’ll need to check on a few things first, and it’s no guarantee.”

Orex and Vale spoke with their heads together, their whispers almost muted by the surrounding sands and the unforgiving winds upon them. Vale thought of Dxun and how the rain would drown out most sounds, allowing enemy troops to approach unannounced, despite their better efforts. She had a momentary flash of memory, of a man in his twenties disarming mines ahead of them, his boots caked with mud and what seemed like a permanent spatter of blood across his chest. Vale shook her head, looking at Orex with a better idea of who he was, once.

“It’s better than nothing,” she said. Orex nodded, his good eye glinting in the suns before he turned on his heel and mounted a swoop bike beside them.

Asra awaited her, ready. Vale swung her leg over the body of the mechanical beast, gripping Asra’s waist as the engine thrummed beneath them. She reached a hand back to make sure her pack was in place, her shock staff snug and secure in the straps. She lowered a pair of goggles over her eyes and nodded at Asra as she coaxed the throttle, sending them forward.

No one batted an eye as they entered the city. They were just another troupe of travelers, no one remarkable or of note. No one could feel the darkness they brought with them. Asra and the others cut their engines once they were inside the city gates, the other inhabitants milling about them without a second glance.

Vale lifted her goggles to rest on her forehead as she dismounted the swoop bike. Asra swung her leg around as well, careening the bike in the general direction of Vale’s shop as they walked. When they approached, the stall was quiet, but something wasn’t right.

Vale had no words for what she felt, or why, but she held up a hand to stay the others. Without words, they obeyed and milled about the market square as if nothing suspicious were happening. Vale approached her shop with caution, walking around the perimeter, keeping an eye out for foot prints or any other evidence that the place had been breached. Nothing caught her eye, but something didn’t feel right.

She lifted the sign she had left days ago, “gone on business”, and tucked it into her pack as she tentatively entered her shop alone. The droids were accounted for and untampered with, so it seemed. Her eyes scanned the area, looking for any sign of intrusion, of wrongness. Nothing jumped out at her. She approached her workspace in the back, and though nothing look disturbed, it felt… wrong. That same feeling of offness struck a chord with her, leaving a bad taste in her mouth, though she did not know how or why.

Asra poked her head in the front entrance before waving the rest of them inside. They had milled about the city center long enough, and it was time they discussed their next move.

Vale sighed as the rest of them filed inside. Darek, Orex and Asra brought their bikes around back and Glitch carefully shouldered the munitions pack onto the counter in the workshop. The others gathered at Vale’s side, after ensuring that the entrances remained closed. In turn, they shared dark glances, though none of them dared touch the pack – they knew not to. But it remained a reminder between them, and it made the air feel heavy.

They brought back more materials than anyone else ever had from the site before, and it wasn’t until now that they could truly remark on their loot, forgetting the more important topic at hand for just a few moments of reprieve and relief.

Darek was particularly excited about some Great Hyperspace War era weaponry, surprised at the near-pristine condition most of it was in. The swoop bikes were another perk, though those were not nearly as old. Glitch mumbled some things to Orex, to which he nodded in admiration though Vale hardly heard a word. Orex ruffled the girl’s hair and Vale wondered whether she was some kind of protégé of his, now that she knew the man a little better. The girl was good with explosives, which, as Vale recalled, was Orex’s specialty as a Republic soldier.

Vale even allowed herself to get excited. Some of the droids at the site were old, but their intelligence modules were still programmed to track moisture harvests with near precision, which was worth its weight in gold out here. She knew a lot of customers who might appreciate such a thing out in these parts, and for a decent price to boot - especially since Vale hadn’t put any money down to buy them. The others talked about the deserted town itself, digging into the lore conversationally as Vale unloaded her pack, happening upon the old relic again. She placed it carefully on the counter before her, watching how it caught the light as the others’ conversation slowed, and they, too, became engrossed in watching on.

“How old would you say is some of the stuff you saw there, Darek?” Vale asked, absently reaching for her work goggles.

“About a thousand years old,” Darek replied, his voice growing softer with each word, “Why?”

“How old would you say this thing is?” Vale said, gesturing towards the miniature pyramid. Darek only shrugged.

She placed her work goggles over her eyes and magnified the lenses so she could get a closer look. Upon further inspection, it looked as if there were miniature binary designs in the onyx, or whatever the hell it was, but she would need to examine the thing even closer before making any definitive conclusions.

“Is there someone we can send this to? Some kind of expert?” Asra asked, the worry evident in her tone of voice.

For a moment, Vale thought of her brother and of Atris, and how they would busy themselves with the datapads, ancient scrolls and books of the Jedi Archives. She wondered if the place still stood, and who was in charge now. If there was anyone left.

“Whoever can handle these things might be our only bet,” Orex said, clearly referring to the crystals stashed safely in the munitions pack.

Vale sighed, lowering her goggles before taking them off entirely, though she was almost tempted to throw them across the room. Resisting the urge, she placed them as gently as she could on her workbench and surveyed the others.

“So who do we go to? The Republic? Is that our next move?”

“Maybe,” Orex said, “Like I said, I still have some contacts there. The Jedi had close ties with the Republic, and I have a feeling that not every Jedi was wiped out at that conclave.”

“Or so we hope,” Vale said, mentally reminding herself not to tempt her curiosity on the matter. Malak was gone forever, yes, but there were still others that she had once cared for that were alive and well before she knew any different. Revan was missing, for one. But she also thought of the Council: of Atris’ stoic stare, full of betrayal and hurt-nearing-hatred; and Kavar’s eyes, a dark and deep sapphire like sea after a storm, heavy with regret. And she thought of Nomi, too, her first Master. In her desperation, she had sought Master Sunrider out not long after her exile, when she still stumbled blindly out on the Rim without the guidance of the Force. But she had no luck. And none, either, when she sought information on her brother and his whereabouts. The last she had heard, however, was that he was no longer on Coruscant, but that could mean a thousand things. She wondered if he, too, had gone to the conclave on Katarr. She wondered if any of them had.

“I’m pretty sure they prepare for this sort of thing. The Jedi would know not to all gather in one place, especially if something like this could happen. It might have happened before, but I'm not sure.” Vale said, vaguely remembering a scandal from around the time that she was first asked to join Revan’s cause that flirted with the idea of a Jedi fail-safe. "Either way, they're definitely in hiding now, and probably impossible to get a hold of."

“And they wouldn’t want to be found,” Orex finished. Vale nodded.

“Who do you still keep in contact with?” she asked. “In the Republic?”

“A few soldiers and techs, you’d remember them,” Orex responded almost fondly, “And they’d be glad to know you were still around, too.”

Vale felt her cheeks grow warm at the thought, but Orex continued without comment.

“Who was that Republic soldier that traveled with Revan?” Vale suddenly remembered before getting too sentimental. “He was a Republic soldier, right?”

She remembered the name had sounded familiar when talk of Revan's return were abound, but the name escaped her now.

Orex nodded in affirmation before saying, “I think he’s a higher up, now.”

“He would be,” she replied, considering the chain of command, “Do you know anyone working directly with him?”

“Pretty sure he’s heading the relief efforts so it shouldn’t be hard,” Orex answered.

“He might be our best bet,” Vale considered, unsure of where her gut was getting its ideas. She was still eyeing the pyramid before her, dredging up memories she had once sworn to bury. She thought of Revan, she thought of Dxun, and she tried to recall nights when Malak awoke in a sweat, screaming. Perhaps he had said something in passing, or shouted it from the depths of his dreams before waking her. There had to be something, anything. But despite what she could recall, Revan was still out there and she was their best hope, their only hope.

Revan had gone missing on purpose, but was this the reason why?

The miniature relic betrayed no secrets, and remained silent and still.

The heat enveloped her, and welcomed her more than the cold ever did. Still, she was instructed to draw her hood – all the better to mask her features, to keep herself hidden and nondescript. Despite the shade, Brianna relished in the plush warmth of the suns basking down on her from above, settling over her cool skin like velvet. She had been cold for far too long.

The hood hid not only her notable features but also the smile that crept across her mouth at the sensation. Her skin yearned to drink in the heat of this planet and let it settle deep within her bones, but she was not to be here for long. She was only here to observe. As per her Mistress’ instructions, there would be a shop ahead, several hundred paces ahead of her – though all she could see were the masses milling about the marketplace. Once in the general vicinity, she would wait for word, and watch. She had never been trusted enough to go anywhere on her own. Despite the ill feeling that plagued her at the thought, the warmth that pervaded her hooded cloak, the sensuous smells of the sand, and even the feel of it embedded in her fingernails and stuck in the crevices of her boots made her feel a little bit more alive and she did not envy the creeping cold back home. It was seldom she experienced anything other than snow, if she were allowed outside at all. The shifting weight of the sand beneath her boots was something so unlike the solid crunching of snowfall underfoot that she was almost entranced enough to forget where it was she was going. Though she was more familiar with what was cold and lonesome, she had seen places other than the mountain. Dense jungle frontier, the pervasive thickness of swamp land, the nothingness of vast plains – and yet the desert beyond this town was something she had never seen. Sure, the prairies and plains of other worlds seemed endless but there was something entrancing about the vast neverendingness of the desert. Unlike other wastelands, this one did not feel empty and she could not explain why. She had tried to divulge her feelings, but her mistress had simply bid her to “Heed not, child,” and she obeyed, despite the very thought of it dogging her brain. A building bearing the same facade described in her mission came into view, even though many of the formations here looked so similar – clay walls topped with burnt orange doors to match the tents overhead and the hue of the sky when the twin suns set. Her steps slowed as she approached, soaking it all in.

The shop sign read as described, and Brianna was not one to admit that she was almost afraid. She stopped and looked about, looking for a place from which to watch safely. Not far off was a food stall and several well-worn tables covered with meager shade. She ordered something she could eat slowly, and parked herself at a vacant table for two. Tempted as she was to watch everything around her, Brianna was drawn to the place she was assigned to keep an eye on, if not for the import of her mission, but for the curiosity that drew her eye there. Beyond its walls was the woman that betrayed her Mistress, the woman who abandoned the Jedi and all they stood for.

Soon, there would be swarms in the market-place, and though Atris already predicted the outcome of the scuffle to come, Brianna was to report the results promptly and not leave a single detail out of her retelling. Brianna watched and waited, eager for the action to unfold.

[unixcommerce]

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food.

Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.” Yes, I understand, I’m not literally going to get any food out of this, but I expect to see some mouth-watering graphics upon opening the email. Nope.

Instead I found food references in the copy like “Are you giving your prospects nourishing snacks or asking them to bite off more than they can chew?” and “Make your content highly snackable”. Still, this email teased me enough to click on the CTA to the infographic: Surely within it food will reside!

The infographic was 100% unrelated to food. This is what I call an unfulfilled promise.

As content creators, it’s our job to catch our audience’s attention. Check, done. But it is also our jobs to pay off what we’ve promised the audience within our content.

So, today, my promise – like my headline, title tag and meta description state – is to fill your senses with mouth-watering case studies of money-making campaigns. In following best practices, like delivering on a promise, this content has been able to drive outstanding results, bringing home the bacon for brands. Oh, and I might include some tasty food pics. I mean, “mouth-watering” and “bacon” are in my headline.

Paid-First Digital Marketing Strategy Drove Impressive ROI in Month One

The Strategy:

A new client came to TopRank Marketing recently craving customers – FAST. Sound familiar? But seriously, this B2B startup needed to see ROI as the first course – not dessert – in order to be able to keep investing. In addition, they were looking for support in SEO, developing landing pages in the short-term and gathering the insights needed to create a long-term organic content strategy.

We used AdWords to drive leads quickly and to test keyword viability for the landing page content and to help inform the upcoming organic content plan.

The Results:

Just four weeks after launch, we had driven 18 leads with an average CPL of $192. For this client, a single lead has the average value of $5,000-$20,000 (and sometimes up to $100,000) in revenue. In talking with the client, we were able to uncover that within one month we had driven roughly $10,000-$75,000 in ROI. 

Takeaway for Marketers:

Don’t get discouraged by tight timelines. Hyper focus on your core marketing objectives and pivot to tactics that you know can fulfill them – even if it seems out of order. Just be sure to set expectations with your leadership team as to why you’re making a shift, what your hypothesis is and what results you anticipate.

Focus on core marketing objectives and pivot tactics that you know can fulfill them. Click To Tweet

Interactive, Multi-Channel Campaign Resulted in 4% Lift in Market Share, 12M Media Impressions

The Strategy:

By now you’ve heard about and likely drank at least one can of Coca Cola that held the “Share a Coke” campaign branding. Did you know the campaign started in Australia? The challenge was Coke had lost its relevance among Australians leaving sales in a not so happy place.

Coca Cola added the 150 most popular names to their cans and bottles, changing their biggest piece of advertising real estate. Supporting tactics from traditional to digital platforms rolled out from there: #ShareACoke hashtag, apps, an interactive website, outdoor billboards, interactive kiosks in top city centers and more.

Customers fueled digital content for the #ShareACoke campaign.

The Results:

From the initial campaign, in Australia alone, Coke earned 12 million media impressions, a 7% increase in young adult consumption and a 4% increase in sales across the category. With this success, Coca Cola has pushed it out to nearly 60 markets since their 2011 launch and have continued to add additional tactics. One of the more recent additions aimed to turn the enthusiasm for the campaign into even more revenue and earned advertising. To achieve this, Coke has begun selling personalized bottles and gear.

Takeaway for Marketers:

B2B or B2C – A truly impactful campaign integrates with the entire customer experience. Just because your packaging department is in a different building or state from your digital advertising or SEO departments doesn’t mean you can’t or shouldn’t work together. Put your heads together across disciplines to unlock potential you never saw before.

A truly impactful marketing campaign integrates with the entire customer experience. Click To Tweet

Consistent Publishing and Strategic Partnerships Drove 15.5% Increase in Revenue

The Strategy:

When this B2B and B2C eCommerce company came to TopRank Marketing wanting to drive sales, we knew a breadth of integrated tactics would be the way to reach their lofty revenue goals. And, we saw a huge opportunity to leverage co-created content with influencers and other brands as a way to drive stronger brand awareness. To reach their objectives, we deployed a strong marketing mix of weekly blogs, co-created influencer content, SEO, organic social, paid social and AdWords.

The Results:

In just under one year, we were able to drive a 14.4% increase in organic traffic, and 7.7% overall. The even more appetizing part of the story is these traffic spikes resulted in a 23.7% increase in organic revenue year over year; 15.5% increase in overall website revenue year over year!

Takeaway for Marketers:

A consistent cadence of relevant, SEO-driven blog content set the foundation for success for this client. And, what really made the difference was our strategic partnerships with influencers and other brands. The co-created content bolstered brand awareness in a way this brand had never before seen.

Use SEO & content to set the foundation and form strategic partnerships with influencers. Click To Tweet

Are You Bringing Home the Bacon?

Hopefully, you just read all of that and thought, “I know. I already do all of that. I eat unlimited bacon!” If that’s you – fantastic! Are you looking for a job? We’re always open to strengthening our team!

But all joking aside, a wise marketer knows there is always more to learn. Keep up on the latest digital marketing trends and tactics by following our blog, or if you’re interested in learning what TopRank Marketing can do to help your business bring home the bacon, please, reach out today.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon | http://ift.tt/faSbAI

The post 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon appeared first on Online Marketing Blog – TopRank®.

http://ift.tt/faSbAI

The post 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon appeared first on Unix Commerce Web Design Services & Solutions.

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[befoundonlinemarketing]

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food.

Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.” Yes, I understand, I’m not literally going to get any food out of this, but I expect to see some mouth-watering graphics upon opening the email. Nope.

Instead I found food references in the copy like “Are you giving your prospects nourishing snacks or asking them to bite off more than they can chew?” and “Make your content highly snackable”. Still, this email teased me enough to click on the CTA to the infographic: Surely within it food will reside!

The infographic was 100% unrelated to food. This is what I call an unfulfilled promise.

As content creators, it’s our job to catch our audience’s attention. Check, done. But it is also our jobs to pay off what we’ve promised the audience within our content.

So, today, my promise – like my headline, title tag and meta description state – is to fill your senses with mouth-watering case studies of money-making campaigns. In following best practices, like delivering on a promise, this content has been able to drive outstanding results, bringing home the bacon for brands. Oh, and I might include some tasty food pics. I mean, “mouth-watering” and “bacon” are in my headline.

Paid-First Digital Marketing Strategy Drove Impressive ROI in Month One

The Strategy:

A new client came to TopRank Marketing recently craving customers – FAST. Sound familiar? But seriously, this B2B startup needed to see ROI as the first course – not dessert – in order to be able to keep investing. In addition, they were looking for support in SEO, developing landing pages in the short-term and gathering the insights needed to create a long-term organic content strategy.

We used AdWords to drive leads quickly and to test keyword viability for the landing page content and to help inform the upcoming organic content plan.

The Results:

Just four weeks after launch, we had driven 18 leads with an average CPL of $192. For this client, a single lead has the average value of $5,000-$20,000 (and sometimes up to $100,000) in revenue. In talking with the client, we were able to uncover that within one month we had driven roughly $10,000-$75,000 in ROI. 

Takeaway for Marketers:

Don’t get discouraged by tight timelines. Hyper focus on your core marketing objectives and pivot to tactics that you know can fulfill them – even if it seems out of order. Just be sure to set expectations with your leadership team as to why you’re making a shift, what your hypothesis is and what results you anticipate.

Focus on core marketing objectives and pivot tactics that you know can fulfill them. Click To Tweet

Interactive, Multi-Channel Campaign Resulted in 4% Lift in Market Share, 12M Media Impressions

The Strategy:

By now you’ve heard about and likely drank at least one can of Coca Cola that held the “Share a Coke” campaign branding. Did you know the campaign started in Australia? The challenge was Coke had lost its relevance among Australians leaving sales in a not so happy place.

Coca Cola added the 150 most popular names to their cans and bottles, changing their biggest piece of advertising real estate. Supporting tactics from traditional to digital platforms rolled out from there: #ShareACoke hashtag, apps, an interactive website, outdoor billboards, interactive kiosks in top city centers and more.

Customers fueled digital content for the #ShareACoke campaign.

The Results:

From the initial campaign, in Australia alone, Coke earned 12 million media impressions, a 7% increase in young adult consumption and a 4% increase in sales across the category. With this success, Coca Cola has pushed it out to nearly 60 markets since their 2011 launch and have continued to add additional tactics. One of the more recent additions aimed to turn the enthusiasm for the campaign into even more revenue and earned advertising. To achieve this, Coke has begun selling personalized bottles and gear.

Takeaway for Marketers:

B2B or B2C – A truly impactful campaign integrates with the entire customer experience. Just because your packaging department is in a different building or state from your digital advertising or SEO departments doesn’t mean you can’t or shouldn’t work together. Put your heads together across disciplines to unlock potential you never saw before.

A truly impactful marketing campaign integrates with the entire customer experience. Click To Tweet

Consistent Publishing and Strategic Partnerships Drove 15.5% Increase in Revenue

The Strategy:

When this B2B and B2C eCommerce company came to TopRank Marketing wanting to drive sales, we knew a breadth of integrated tactics would be the way to reach their lofty revenue goals. And, we saw a huge opportunity to leverage co-created content with influencers and other brands as a way to drive stronger brand awareness. To reach their objectives, we deployed a strong marketing mix of weekly blogs, co-created influencer content, SEO, organic social, paid social and AdWords.

The Results:

In just under one year, we were able to drive a 14.4% increase in organic traffic, and 7.7% overall. The even more appetizing part of the story is these traffic spikes resulted in a 23.7% increase in organic revenue year over year; 15.5% increase in overall website revenue year over year!

Takeaway for Marketers:

A consistent cadence of relevant, SEO-driven blog content set the foundation for success for this client. And, what really made the difference was our strategic partnerships with influencers and other brands. The co-created content bolstered brand awareness in a way this brand had never before seen.

Use SEO & content to set the foundation and form strategic partnerships with influencers. Click To Tweet

Are You Bringing Home the Bacon?

Hopefully, you just read all of that and thought, “I know. I already do all of that. I eat unlimited bacon!” If that’s you – fantastic! Are you looking for a job? We’re always open to strengthening our team!

But all joking aside, a wise marketer knows there is always more to learn. Keep up on the latest digital marketing trends and tactics by following our blog, or if you’re interested in learning what TopRank Marketing can do to help your business bring home the bacon, please, reach out today.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon | http://ift.tt/faSbAI

The post 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon appeared first on Online Marketing Blog - TopRank®.

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon posted first on http://ift.tt/faSbAI

[christopheruearle]

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food.

Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.” Yes, I understand, I’m not literally going to get any food out of this, but I expect to see some mouth-watering graphics upon opening the email. Nope.

Instead I found food references in the copy like “Are you giving your prospects nourishing snacks or asking them to bite off more than they can chew?” and “Make your content highly snackable”. Still, this email teased me enough to click on the CTA to the infographic: Surely within it food will reside!

The infographic was 100% unrelated to food. This is what I call an unfulfilled promise.

As content creators, it’s our job to catch our audience’s attention. Check, done. But it is also our jobs to pay off what we’ve promised the audience within our content.

So, today, my promise – like my headline, title tag and meta description state – is to fill your senses with mouth-watering case studies of money-making campaigns. In following best practices, like delivering on a promise, this content has been able to drive outstanding results, bringing home the bacon for brands. Oh, and I might include some tasty food pics. I mean, “mouth-watering” and “bacon” are in my headline.

Paid-First Digital Marketing Strategy Drove Impressive ROI in Month One

The Strategy:

A new client came to TopRank Marketing recently craving customers – FAST. Sound familiar? But seriously, this B2B startup needed to see ROI as the first course – not dessert – in order to be able to keep investing. In addition, they were looking for support in SEO, developing landing pages in the short-term and gathering the insights needed to create a long-term organic content strategy.

We used AdWords to drive leads quickly and to test keyword viability for the landing page content and to help inform the upcoming organic content plan.

The Results:

Just four weeks after launch, we had driven 18 leads with an average CPL of $192. For this client, a single lead has the average value of $5,000-$20,000 (and sometimes up to $100,000) in revenue. In talking with the client, we were able to uncover that within one month we had driven roughly $10,000-$75,000 in ROI. 

Takeaway for Marketers:

Don’t get discouraged by tight timelines. Hyper focus on your core marketing objectives and pivot to tactics that you know can fulfill them – even if it seems out of order. Just be sure to set expectations with your leadership team as to why you’re making a shift, what your hypothesis is and what results you anticipate.

Focus on core marketing objectives and pivot tactics that you know can fulfill them. Click To Tweet

Interactive, Multi-Channel Campaign Resulted in 4% Lift in Market Share, 12M Media Impressions

The Strategy:

By now you’ve heard about and likely drank at least one can of Coca Cola that held the “Share a Coke” campaign branding. Did you know the campaign started in Australia? The challenge was Coke had lost its relevance among Australians leaving sales in a not so happy place.

Coca Cola added the 150 most popular names to their cans and bottles, changing their biggest piece of advertising real estate. Supporting tactics from traditional to digital platforms rolled out from there: #ShareACoke hashtag, apps, an interactive website, outdoor billboards, interactive kiosks in top city centers and more.

Customers fueled digital content for the #ShareACoke campaign.

The Results:

From the initial campaign, in Australia alone, Coke earned 12 million media impressions, a 7% increase in young adult consumption and a 4% increase in sales across the category. With this success, Coca Cola has pushed it out to nearly 60 markets since their 2011 launch and have continued to add additional tactics. One of the more recent additions aimed to turn the enthusiasm for the campaign into even more revenue and earned advertising. To achieve this, Coke has begun selling personalized bottles and gear.

Takeaway for Marketers:

B2B or B2C – A truly impactful campaign integrates with the entire customer experience. Just because your packaging department is in a different building or state from your digital advertising or SEO departments doesn’t mean you can’t or shouldn’t work together. Put your heads together across disciplines to unlock potential you never saw before.

A truly impactful marketing campaign integrates with the entire customer experience. Click To Tweet

Consistent Publishing and Strategic Partnerships Drove 15.5% Increase in Revenue

The Strategy:

When this B2B and B2C eCommerce company came to TopRank Marketing wanting to drive sales, we knew a breadth of integrated tactics would be the way to reach their lofty revenue goals. And, we saw a huge opportunity to leverage co-created content with influencers and other brands as a way to drive stronger brand awareness. To reach their objectives, we deployed a strong marketing mix of weekly blogs, co-created influencer content, SEO, organic social, paid social and AdWords.

The Results:

In just under one year, we were able to drive a 14.4% increase in organic traffic, and 7.7% overall. The even more appetizing part of the story is these traffic spikes resulted in a 23.7% increase in organic revenue year over year; 15.5% increase in overall website revenue year over year!

Takeaway for Marketers:

A consistent cadence of relevant, SEO-driven blog content set the foundation for success for this client. And, what really made the difference was our strategic partnerships with influencers and other brands. The co-created content bolstered brand awareness in a way this brand had never before seen.

Use SEO & content to set the foundation and form strategic partnerships with influencers. Click To Tweet

Are You Bringing Home the Bacon?

Hopefully, you just read all of that and thought, “I know. I already do all of that. I eat unlimited bacon!” If that’s you – fantastic! Are you looking for a job? We’re always open to strengthening our team!

But all joking aside, a wise marketer knows there is always more to learn. Keep up on the latest digital marketing trends and tactics by following our blog, or if you’re interested in learning what TopRank Marketing can do to help your business bring home the bacon, please, reach out today.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon | http://www.toprankblog.com

The post 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon appeared first on Online Marketing Blog - TopRank®.

[aliencatwafers]

Hello,🖐️

I hope you are well 🌷.

I am reaching out with a heartfelt request for your support in a critical fundraising campaign that could change our lives. We have launched a GoFundMe❤️ campaign to gather the necessary funds to save my family and enable us to travel✈️ to Egypt. We are in urgent need of these resources to relocate and live safely.

Any donation🙏🏼, no matter how small, will have a profound impact and bring us closer to achieving this dream.

If you are unable to donate, please help us by sharing the campaign with your friends and family to expand our support network.

Can you my pinned Post? On my account 😞

Thank you from the bottom of our hearts for your time and consideration. Your support means the world to us. 🙏❤️

Best regards,

[aliencatwafers]

Urgent case 🚨

My brother Ahmed 😭in the hospital now can't breathe and in the intensive care because of war there is no medical care and medicines.

He needs an oxygen machine to be able to breathe

Unfortunately, in the hospital there is no treatment for my little bro, and I am very afraid for him. Please, save my little life by donating as much as you can and Reblog.

My campaign is verified by 90ghost and northgazaupdate

Please donate and share to save his life 🙏

Illustration

https://www.gofundme.com/f/save-mohamed-and-his-elderly-parents-from-genocide

Hi everyone! Please consider donating to this campaign or at least sharing the word. Things are very dire for Ahmed